Reporting a review in Google Business Profile (GBP) is the first step when a review violates policy. The key is being precise about the violation and keeping your reporting clean.
Step-by-step: report a review in Google Business Profile
- Open Google Business Profile and select your business.
- Go to Reviews.
- Find the review, select the menu next to it, and choose Report review.
- Select the most accurate policy reason.
- Track the status. Keep a log of dates, review IDs/links, and the policy you referenced.
What to include in your internal case notes
- Review URL or reviewer profile reference.
- Exact text of the review (screenshots help).
- Policy mapping (e.g., spam/fake engagement, off-topic, harassment, personal info).
- Supporting evidence you can provide if escalated.
If Google doesn’t remove it
If reporting doesn’t work, the next move is usually not “report again immediately.” Instead:
- Re-check the policy fit. Many rejections happen because the violation category is wrong.
- Strengthen evidence. Add objective facts (dates, transaction records, proof of conflict of interest).
- Escalate with structure. Provide the policy language + evidence summary.